Musings from the Chief Rabbit

The June issue of the Public Relations Society of America’s E-News reported that CBS has its own rebuttal to its legal analyst’s Andrew Cohen rip about all PR professionals being unethical and liars.

Mr. Gil Schwartz, executive vice president of corporate communications, used smart wit to correct Mr. Cohen on several points including two important ones: the relationships public relations professionals have with their clients and with journalists.

Yes, the PR-journalist relationship can be viewed many ways, but the reality is one cannot exist without the other.

Thank you, Mr. Schwartz, for setting the record straight in such an intelligent and wry manner.