Musings from the Chief Rabbit

Are you looking to increase conversions and the overall effectiveness of your landing pages whether they are for your PPC campaigns or a page on your Web site?

I will share the secrets of successful SEO copywriting and page design that will increase your sales, conversions and brand perception by avoiding “keyword stuffing” in your copy and creating a focused landing page.

In this hands-on class, you’ll apply what you learn in class to building an effective landing page for a pay-per-click campaign (for products, services, promotional efforts or message driven) beginning with knowing who your target audience is, how best to communicate with them and set objectives. From there, understand the importance of keyword research, writing effective action-oriented copy, key elements in page design, and the importance of testing page variants to improve results.

You’ll present your page in HTML or another format for feedback from your fellow students and me.

This class is perfect for site owners and Web designers as well as professionals in advertising, marketing, sales and public relations with limited HTML knowledge or experience. We’re focusing on how search engine marketing and optimization can improve Web page performance.

This course is offered through the Internet Design & Technology certificate program at University of Nevada, Las Vegas Educational Outreach.

• Dates: Tuesdays, May 12 – 19, 5:30 – 7:30 p.m., & Tuesday, May 26, 5:30 – 7:00 p.m.
• Location: UNLV Paradise Campus (PAR), Room 140
• Fee: $115 includes parking permit and 0.5 CEUs (3 sessions)

Register online at http://edoutreach.unlv.edu or by calling (702) 895-3394. For more information about the Internet Design & Technology certificate program, call Kyle Yahiro-Okino at (702) 895-4490.

Look forward to seeing you there!