Archive for the ‘Education / Classes’ Category

Many thanks to my colleague and friend Mike Klassen, The Magalog Guy, for having me on his  Magalog Guy podcast show. I thoroughly enjoyed our chat about five key aspects of social networking that will help business owners increase customer loyalty, brand awareness and sales.

Here’s a short synopsis of our conversation:

Key #1 – Understand that social networking is about getting to know people, having conversations, and sharing information. It’s not about incessant sales pitching, “me, me, me” or “we, we, we.”

Key #2 – Choose the right social networking tool based upon your business goals and the tools your customers are using. Schedule time each business day to plan and review your efforts; write the blog posts, Facebook updates and tweets; and reply to posted questions and comments.

Key #3 – Set up your accounts. If your company name is already taken, then consider adding a geographical reference to it like “Las Vegas” or “LV”. UPDATED TIP: It’s important to be consistent – for search engines as well as brand recognition – so use that name for all your online efforts.

Key #4 – Learn how to effectively use your chosen social networking tools through online resources like blogs, videos and podcasts like those of The Magalog Guy, your industry or trade organization’s articles and webinars, and business publications. Always be civil and respectful when handling negative comments and differing points of view.

Key #5 – Be a helpful resource: post good information on your Web site, blog or social networking platform; answer questions; and refer people to other resources that may be of help or interest to them.

Bottom line: Savvy business owners use social networking to connect with their customers, watch for new trends, and quickly change course when new  opportunities arise.


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Find out how to make your Web site, blog and other online efforts successful through effective search engine optimization and online marketing. I’ll cover topics like marketing and establishing goals, effective keyword research, avoiding SEO mistakes and tactics that may cast you as a spammer, an overview of pay-per-click advertising, incorporating social networking and social media as link building tools, and more. Each class is chock full of practical information, real-world application, and tips for today’s business owners.

The six-week, 18-hour class starts on Wednesday, April 6, 2011. Register now at UNLV Continuing Education as seating is limited!

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DATE: Monday, July 6, 2009
TIME: 5:30 – 8 p.m.
PLACE: UNLV Paradise Campus, Room 140
ADDRESS:  851 E. Tropicana Ave., Las Vegas, Nevada
COST: $59

To be successful in any business endeavor, you not only have to keep on top of the latest trends, developing markets and changes in the marketplace, you have to know what your competition is doing to get the very business you’re working hard to get.

Wonder how you can still meet the demands of managing your day-to-day operations and still have time to keep an eye on what your competition is doing?

In this class, you will learn the online techniques and tools you can use to monitor what your competitors are doing, what keywords they are using on their Web site and PPC campaigns, what is being said about them, and so much more. Imagine having some of this important data sent to you automatically!This is information you need to know to stay ahead and in the game.

We’ll also discuss ethics – gathering the competitive intelligence from sources readily available online and how to avoid situations that would compromise your personal and professional integrity.

REGISTER NOW TO SAVE YOUR SEAT: Call (702) 895-3394, Monday through Friday, 8 a.m. to 5:00 p.m. or go to course description page at UNLV Educational Outreach web site and click “Enroll Yourself.”

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Are you looking to increase conversions and the overall effectiveness of your landing pages whether they are for your PPC campaigns or a page on your Web site?

I will share the secrets of successful SEO copywriting and page design that will increase your sales, conversions and brand perception by avoiding “keyword stuffing” in your copy and creating a focused landing page.

In this hands-on class, you’ll apply what you learn in class to building an effective landing page for a pay-per-click campaign (for products, services, promotional efforts or message driven) beginning with knowing who your target audience is, how best to communicate with them and set objectives. From there, understand the importance of keyword research, writing effective action-oriented copy, key elements in page design, and the importance of testing page variants to improve results.

You’ll present your page in HTML or another format for feedback from your fellow students and me.

This class is perfect for site owners and Web designers as well as professionals in advertising, marketing, sales and public relations with limited HTML knowledge or experience. We’re focusing on how search engine marketing and optimization can improve Web page performance.

This course is offered through the Internet Design & Technology certificate program at University of Nevada, Las Vegas Educational Outreach.

  • Dates: Tuesdays, May 12 – 19, 5:30 – 7:30 p.m., & Tuesday, May 26, 5:30 – 7:00 p.m.
  • Location: UNLV Paradise Campus (PAR), Room 140
  • Fee: $115 includes parking permit and 0.5 CEUs (3 sessions)

Register online at http://edoutreach.unlv.edu or by calling (702) 895-3394. For more information about the Internet Design & Technology certificate program, call Kyle Yahiro-Okino at (702) 895-4490.

Look forward to seeing you there!

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