Archive for the ‘Email Marketing’ Category

Are you not getting the results you want from your email marketing? Is the open rate dismally low? Do you feel your “deletes without opening” rates are higher than the actual number of emails you sent out?

KEY TIP: make sure your content isn’t hidden in images

The security settings in programs like Microsoft Outlook can prevent the downloading of images, thus showing broken image links throughout your email message. Unless your recipient knows you, trusts you and is really interested in what you have to say, chances are they will simply delete the email. You’ve probably done the same thing yourself.

That’s what I just did with an email from a Las Vegas restaurant I’m not familiar with. Instant death to that message.

KEY TIP: Add copy to the very top of the email that tells the reader what your email is about

By inserting a couple lines of copy at the beginning of the email that succinctly describes your topic, you’ll put your readers at ease and give them a reason to open your email.

Remember, everyone has attention and time deficit syndrome these days. Make it easy for your readers to take the action you want by eliminating obstacles like using images to hold your email content.

By taking steps that will increase your email’s open rate, you on the road to increasing conversions.


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