Posts Tagged ‘SEO’

I’m faced with a very difficult decision today regarding my memberships with two professional organizations and the desire to join another.

The challenge comes down to what every business owner is facing today: stretching the budget to achieve maximum results.

It doesn’t matter that last fall I prepared what I believe is a realistic 2011 budget. It also doesn’t matter that I do have the money squirreled away to pay for the memberships.

It has everything to do with what’s happening in today’s business climate, planning for my firm’s current and future technology needs, and weighing these considerations with the value I get from my memberships.Logos for IABC, PRSA & SEMPO

Everyday the International Association of Business Communicators (IABC) and the Public Relations Society of America (PRSA) send me emails usually full of informative and insightful content that feeds my brain, my creativity, or my business self. The local chapter events provide ample time to connect with colleagues and meet potential project partners while enjoying a bit of camaraderie.

The challenge I’ve had the last year is that my schedule hasn’t been in sync with my local IABC and PRSA chapters’ events (and it doesn’t look any better for 2011 either).

For me, the value of membership with a professional organization is based on information/education and social connections. I strongly advise colleagues and students to join at least one organization within their chosen field that offer these kinds of important benefits.

Adding to this conundrum is the Search Engine Marketing Professionals Organization. SEMPO has been on my radar screen for the last few years and is in the forefront because more of my business includes SEO-oriented work and SEO copywriting. Plus I teach this stuff called SEO and online marketing at UNLV Continuing Education.

What am I gonna decide?

I don’t know…I have until tomorrow to decide.


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Find out how to make your Web site, blog and other online efforts successful through effective search engine optimization and online marketing. I’ll cover topics like marketing and establishing goals, effective keyword research, avoiding SEO mistakes and tactics that may cast you as a spammer, an overview of pay-per-click advertising, incorporating social networking and social media as link building tools, and more. Each class is chock full of practical information, real-world application, and tips for today’s business owners.

The six-week, 18-hour class starts on Wednesday, April 6, 2011. Register now at UNLV Continuing Education as seating is limited!

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